MTV, I like

One of my favourite things about my job is the research. I get to spend the whole day watching music videos on LAUNCH and checking out what's new and cool... AND get paid at the end of the day! Before some of you start turning green, this is actually the thing that I have do in order to update my work and keep it competitive. Change is inevitable in my industry... and frequent. I guess that's why it fits my personality. Music, on the other hand, has become a consumer commodity: use and discard, and like baskin robbins, every flavour has its week.

Repertoire research is a necessity when one has clients with specific references in mind. Seems like everyone wants to be like someone else. Is this because we are lacking in originality or simply we've come full circle? I'd like to think it's the latter. The Beatles have written everything there is to write anyway...

Trabye's take: A fellow space cadet friend of mine foresees our kids listening to pink noise and loving it... I think we're not far off ourselves.