Breathe...
A moment to update my loyal fans (all three of you) on what's happening in the music scene that does not concern Sharifah Aini.
Have completed two major projects for the final quarter of the year and am gearing up for 2005. Even though I am looking forward to the third financial year of my company, the sky looks rather bleek. The music industry has seen the decline of two major players (which will be disclosed in the future) and that makes me think. It's been years since the major players have been beating the death gong, especially during the crash of '97. Almost a decade (and a change of captains) later, one would expect the economy to show signs of growth. This may be true in a global sense but it seems that the music industry is falling further down the abyss.
Album sales have not only declined, they plummetted! Companies are closing down or merging (for survival, mind you, not due to growth), music executives and professionals are retrenched. It is not a matter of making profit anymore but of who can hold their breath the longest and not get drowned in the tide of consumer dissatisfaction. No one's excited about Malaysian music anymore. They'd rather root for 'students' than genuine artistes. They'd rather listen to sounds than music. The people's perception towards aesthetics have changed and it is time to roll with the tide, some say... easier said than done.
I have been trying to submit so-called 'fresh' material to some old hands but before the music even started, it was already being shoved. I mean, what gives? They have been asking for 'something new' ever since someone realized that The Beatles have written every song imaginable, but have been hitting the judgement hammer down because it doesn't sound 'sell-able'? No one wants to discover new music, they just want to pick it up off the shelf. No one's willing to take a risk anymore and you know why? The consumers' attitude doesn't make it worth a damn. Do not get me wrong. I am not blaming the consumers but I'm sure something's got to be the determining factor towards the decline of these music factories...
Hmm... maybe I have stumbled on a reason... music factory. Maybe that's the problem...
Have completed two major projects for the final quarter of the year and am gearing up for 2005. Even though I am looking forward to the third financial year of my company, the sky looks rather bleek. The music industry has seen the decline of two major players (which will be disclosed in the future) and that makes me think. It's been years since the major players have been beating the death gong, especially during the crash of '97. Almost a decade (and a change of captains) later, one would expect the economy to show signs of growth. This may be true in a global sense but it seems that the music industry is falling further down the abyss.
Album sales have not only declined, they plummetted! Companies are closing down or merging (for survival, mind you, not due to growth), music executives and professionals are retrenched. It is not a matter of making profit anymore but of who can hold their breath the longest and not get drowned in the tide of consumer dissatisfaction. No one's excited about Malaysian music anymore. They'd rather root for 'students' than genuine artistes. They'd rather listen to sounds than music. The people's perception towards aesthetics have changed and it is time to roll with the tide, some say... easier said than done.
I have been trying to submit so-called 'fresh' material to some old hands but before the music even started, it was already being shoved. I mean, what gives? They have been asking for 'something new' ever since someone realized that The Beatles have written every song imaginable, but have been hitting the judgement hammer down because it doesn't sound 'sell-able'? No one wants to discover new music, they just want to pick it up off the shelf. No one's willing to take a risk anymore and you know why? The consumers' attitude doesn't make it worth a damn. Do not get me wrong. I am not blaming the consumers but I'm sure something's got to be the determining factor towards the decline of these music factories...
Hmm... maybe I have stumbled on a reason... music factory. Maybe that's the problem...
posted by Trabye at 3:30 pm
0 Comments:
Post a Comment
<< Home